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Sales Class Winter 2025


Course
Nina Scurtu
Access code required
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This course is crafted for business students, providing essential guidance in the creation and promotion of their own products/services, empowering them to develop and sell their products and services successfully.

Here is the course outline:

1. The definition of sales and building relationships of trust

Jan 16, Conference room

In this module students will delve deeper into the true definition of sales, and its aspects of our daily lives. Students will learn how to build relationships of trust and will practice sales conversations.

2. Prospecting and value propositions

Jan 23, Conference room

In this module, students will learn the multiple forms of prospecting, and gain an understanding of the sales funnel and the customer's journey. Students will learn how to create introductory sales scripts for cold-calling and messaging and will create a value proposition for their business.

3. Qualifying and Communication

Jan 29, Conference room

In this module, students will learn how to qualify leads for your business and will understand the 3 types of communication in their interaction with clients.

4. Presenting

Feb 6, Conference room

In this module, the students will dive deeper into the steps of a successful sales conversation and will focus mainly on presenting. As a result of this lesson, the students will create a script for their product's sales presentation.

5. Handling objections

Conference room

In this module, students will learn of the most common objections in sales and how to handle them.

6. Closing

In this module, students will learn about the most common closing techniques.

7. SPIN Methodology

Oct 23, Conference room

In this module students will familiarize themselves with and will practice the SPIN sales methodology. Developed by Neil Rackham, this method emphasizes understanding the customer's situation and problems, exploring the implications of these problems, and then highlighting the benefits of the proposed solution.

8. Following up and asking for referrals

In this lesson students will learn the right ways to follow up with existing and potential clients. Also, in this lesson students will learn how and when to ask for referrals.

9. Sales Playbook

10. Sales Management

11. Books to read

12. Marketing Strategy

Conference room

In this module, the students will learn the parts of a successful marketing strategy, and how to plan for a successful marketing campaign.

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